As a contributing writer to the behavioral insights agency Canvas8, I write case studies that provide insights into shifting generational trends by examining everything from tech and fashion to film and mental health.
Part trend research, part investigative journalism, part anthropology, Humanly is a semi-annual immersion into the lives of young people now. For issue two, I conducted on-the-ground research, wrote trends, managed freelancers and edited the 120-page magazine. Also wrote trends for issues three and four (forthcoming).
I write insight articles derived from the youth marketing and research firm's proprietary data, as well as trending cultural phenomena.
I wrote in-depth trend articles for Fomo, a semi-annual insight report exploring the culture of beauty and presented by Beautycon Media in partnership with Culture Co-op.
Collaborated with the brand strategy and marketing firm Trendera to create a custom trend forecast report all about Gen Z for AwesomenessTV. Researched and wrote the trends.
THE CURVE REPORT
The Curve Report is NBCUniversal's trend and consumer insights practice focused on what’s ahead in consumer culture. For Volume Six, I conducted on-the-ground research and wrote trends.
KINGS & LIONS
Wrote custom content & blog posts for the marketing agency's clients, which directly drove customer engagement and growth.