COMPANY
YPulse is a global youth insight and research agency that counts some of the biggest brands in the world as its clients, including Apple, Amazon, YouTube, Instagram, and more.

ROLE
Editorial Director of Western Europe

RESPONSIBILITIES
In this full-time staff role, I launched the agency’s Western Europe vertical, including building and managing a team to create weekly surveys, behavioral reports, articles, and newsletters that offered actionable insights for brands to reach young consumers. I also oversaw the creation of monthly trend reports exploring the biggest cultural shifts fueled by Gen Z and Millennials today. My work directly informed the marketing and business strategies of major global brands.

2021 - 2022