SPOTIFY'S CULTURE NEXT
SPOTIFY'S CULTURE NEXT
Culture Next is Spotify’s annual global trend report exploring how Gen Z and millennials are shaping audio streaming and culture at large, and what it means for advertisers on the platform.
PARTNERS
Archrival x Spotify Advertising
ROLE
Senior trend writer & researcher
CONTRIBUTIONS
For this project, I contributed a combination of qualitative, quantitative, and first-party data analysis, including focus group moderation, expert interviews, global survey creation, insight analysis, and writing the final trend report.
Volumes 3 - 5
2021 - 2023
