ARCHRIVAL'S ALMANAC
ARCHRIVAL'S ALMANAC
ALMANAC is youth agency Archrival’s deep dive into the consumer shifts pushing culture forward. Volume 9, “The Funnel is F*cked,” dove deep into how Gen Z is discovering, purchasing, and interacting with brands today.
PARTNER
Archrival
ROLE
Senior trend writer & researcher
CONTRIBUTIONS
For this project, I contributed a combination
of qualitative, quantitative, and first-party data analysis, including focus group moderation, expert interviews, global survey creation, and insight analysis, resulting in the ideation and creation of four macro trends and their brand implications.
Volume 9
2023
